New York City residents are passionate about their city, but they also want to experience something different. This is why immersive experiences and museums are becoming more prevalent in the area.


There are a variety of immersive experiences that New York City residents and visitors can experience. These include cocktail experiences that feature stories with a twist and interactive digital art installations.


We decided to look at the various immersive experiences happening in New York City right now so you can experience them all.



A new art installation called Undercurrent has just opened in Brooklyn. It features the creations of some of New York’s most prominent artists, such as Bon Iver, Miguel, and Grimes. The installation, described as an immersive audiovisual experience, will feature a 60,000-square-foot space that will explore the climate crisis through celebrity art.

The Jefferson, which is located in Brooklyn, will feature various imaginative pieces. Some of these include a multimedia installation by Bon Iver that will feature a new version of his song “Naeem,” as well as an AI-based meditation by Grimes. Other notable artists who are involved include Jayda G, Aluna, Mount Kimbie, and Nosaj Thing.


Machine Hallucination

“Machine Hallucination: NYC” is an immersive experience that uses the latest technology and artificial intelligence to map a massive dataset, which includes over a hundred million publicly available images of New York City’s urban landscapes and iconic architecture. It was created by Berlin-based composer Karam Karaoglu using the city’s sound archives.

The 30-minute experimental cinema, which is presented in 16K resolution, tells the story of what could happen in the future with a positive outlook instead of a grim one. Through the ARTECHOUSE app, visitors can order a cocktail and scan their drink to experience the show.


Immersive Van Gogh

The exhibit, which is called “Immersive Van Gogh,” is solely focused on the work of Vincent van Gogh. It features a playlist curated by Luca Longobardi, which features the music of various notable artists, such as Edith Piaf, Imogen Heap, and Thom Yorke. The exhibit has been touring across the country, and it has sold over a million tickets.


The exhibit features over 500,000 square feet of animated projections. It’s regarded as the biggest and most elaborate “Immersive Van Gogh” show in the world. According to David Korins, the creative director of the New York exhibit, the show is also the biggest showing of van Gogh’s work in the world.


Massimiliano Siccardi, the creator of the show, collaborated with several other artists to create a captivating experience that will allow visitors to connect with the artist on a deeper level. Although the projections are on the walls, they also wash across your body and face.



The SuperReal space, which is located inside the historic Cunard Building at 25 Broadway, has been reopened. It was created by the company and its partners, Moment Factory, in partnership with the hospitality brand of New York City’s renowned restaurant chain, Cipriani. The facility first opened in 2019.


The SuperReal space features five unique and interactive sequences that are designed to transport visitors into a world of fantasy. One minute, they can be enjoying a flower garden, while the next, they’ll be in the middle of a tropical disco.


The SuperReal space encourages visitors to relax and play with balloons or bean bags while the 360-degree show is playing. Its floor is also a large mirror that can enhance the special effects of the show.